As Marketing Services Manager Manager responsible for:
All Tigo brand communication investments:
- Including all internal and external consumers and customers
- Efficiently using the budget and tracking performance
- Delivering results according to Tigo brand design & equity objectives
Consultancy for category and segment managers to develop most efficient business and communication plans
Ensuring a common language across the organization
Analyze product/service performance and prepare market feedback report.
Leading all Tigo consumer and market understanding research
Leading brand financial analysis
Consulting with category, segment managers and innovation managers and agreeing on market and consumer research plans
Consulting management on business impacting market trends & opportunities (competitive intelligence)
Acquiring consumer insight information
Creating information brief on market trends and competitive landscape
Creating regular product development briefing
Responsible of defining, reviewing and coordinating Research plan
Consolidates research data and business information
Responsible of providing the inputs needed to build product/offer feasibility study such as market segment, size of market, potential demand, price points, etc
- Including all internal and external consumers and customers
- Efficiently using the budget and tracking performance
- Delivering results according to Tigo brand design & equity objectives
Consultancy for category and segment managers to develop most efficient business and communication plans
Ensuring a common language across the organization
Analyze product/service performance and prepare market feedback report.
Leading all Tigo consumer and market understanding research
Leading brand financial analysis
Consulting with category, segment managers and innovation managers and agreeing on market and consumer research plans
Consulting management on business impacting market trends & opportunities (competitive intelligence)
Acquiring consumer insight information
Creating information brief on market trends and competitive landscape
Creating regular product development briefing
Responsible of defining, reviewing and coordinating Research plan
Consolidates research data and business information
Responsible of providing the inputs needed to build product/offer feasibility study such as market segment, size of market, potential demand, price points, etc
Key Responsibilities
Core tasks & responsibilities
Leader
Is responsible for an effective flow of information and keeping managers and employees well informed
Is responsible for leading the teams of Brand and Consumer Understanding
Meets and coordinates with the category managers
Performs all managerial HR tasks in accordance with Tigo People policies
Ensures successor planning and professional development
Motivates his/her people
Is responsible for own development
Manager
Reports on brand performance
Translates commercial strategy into action plan in cooperation with the brand specialists and the consumer understanding manager
Ensures that departmental action plan is implemented
Is responsible for optimal staff planning
Determines which resources (financial, staffing and organization) and time schedules are required to achieve objectives
Prepares budget and forecast
Is responsible for optimal staff planning
Prepares budget and forecast
Ensures cross-regional synergies
Ambassador
Contributes to Tigo's network(s) in own area of expertise
Ensures that all internal and external communication is aligned with brand standards
Entrepreneur/Marketing Services
Supervises all Brand and Communication
Supervises all Consumer and Market Understanding activities
Supervises and agrees business communication plans and their execution with category managers
Supervises and agrees all media buying contract negotiations (ATL, BTL) done by the Brand Manager
Understands the investment nature and aligns it with the business opportunities
Defines adequate valuation and expected negotiations specs for investments
Measures brand awareness and acts accordingly
Maps current brand position, identifies new positioning opportunities and gives feedback to management
Validates the brand consistency in de product pipeline
Coordinates with Tigo people knowledge of the brand on a systemic basis
Gives advice on customer perception about product performance to Category Managers
Manages brand tracking
Defines and implements brand KPI aligned with brand standards
Participates in the creation of new products
Is responsible for providing data or metrics to design new product pricing & commissions
Delivers monthly brief of market trends and competitive landscape
Core tasks & responsibilities
Leader
Is responsible for an effective flow of information and keeping managers and employees well informed
Is responsible for leading the teams of Brand and Consumer Understanding
Meets and coordinates with the category managers
Performs all managerial HR tasks in accordance with Tigo People policies
Ensures successor planning and professional development
Motivates his/her people
Is responsible for own development
Manager
Reports on brand performance
Translates commercial strategy into action plan in cooperation with the brand specialists and the consumer understanding manager
Ensures that departmental action plan is implemented
Is responsible for optimal staff planning
Determines which resources (financial, staffing and organization) and time schedules are required to achieve objectives
Prepares budget and forecast
Is responsible for optimal staff planning
Prepares budget and forecast
Ensures cross-regional synergies
Ambassador
Contributes to Tigo's network(s) in own area of expertise
Ensures that all internal and external communication is aligned with brand standards
Entrepreneur/Marketing Services
Supervises all Brand and Communication
Supervises all Consumer and Market Understanding activities
Supervises and agrees business communication plans and their execution with category managers
Supervises and agrees all media buying contract negotiations (ATL, BTL) done by the Brand Manager
Understands the investment nature and aligns it with the business opportunities
Defines adequate valuation and expected negotiations specs for investments
Measures brand awareness and acts accordingly
Maps current brand position, identifies new positioning opportunities and gives feedback to management
Validates the brand consistency in de product pipeline
Coordinates with Tigo people knowledge of the brand on a systemic basis
Gives advice on customer perception about product performance to Category Managers
Manages brand tracking
Defines and implements brand KPI aligned with brand standards
Participates in the creation of new products
Is responsible for providing data or metrics to design new product pricing & commissions
Delivers monthly brief of market trends and competitive landscape
Position Requirements
Work & Educational background
University degree, preferable in marketing, social, communication or arts
Master is a plus
Senior marketing and managerial experience
Preferably specialization in brand management and market researchd
Work & Educational background
University degree, preferable in marketing, social, communication or arts
Master is a plus
Senior marketing and managerial experience
Preferably specialization in brand management and market researchd
